Franchise Business Ownership Among Women and Minorities Hits Record Levels

Women and Minorities Franchise Owners Statistics at Record Levels

The number of franchise businesses owned by women and minorities has never been higher in the U.S.

That’s the big finding in a report commissioned by the International Franchise Association. The IFA published the results of the report, called the Minority and Gender Ownership Study. PricewaterhouseCoopers partnered with the IFA to produce the study, an analysis conducted of the 2012 Survey of Business Owners.

Women and Minorities Franchise Owners Statistics

According to the study, 30.8 percent of franchise businesses in 2012 were owned by minorities. That represents a significant jump from five years before, in 2007. Back then, just 20.5 percent of franchise businesses were minority owned.

By comparison, just 18.8 percent of non-franchise businesses are owned by minorities.

“The franchise business model has solidified its place in our economy as a stable job producer and opportunity engine. Franchising is uniquely situated to create serious economic opportunity in local communities by generating employment and ownership opportunities for those who need them

Choosing the Right Digital Marketing Channel Doesn’t Have to Be Hard See This Overview

How to Choose a Digital Marketing Channel for Your Small Business

Choosing the right digital channel for your small business will greatly improve the likelihood of successfully reaching your audience. A new infographic from Connext Digital provides a guide to choosing the digital channel that is right for you.

“A Guide To Choosing The Best Digital Channel For Your Business” looks to help businesses maximize their marketing dollar so they can get the best ROI.

How to Choose a Digital Marketing Channel

Achieving the best ROI is especially important for small businesses with limited marketing budgets. But the wonderful thing about the digital ecosystem is there are ways to maximize your marketing efforts no matter what free, DYI or paid tools are at your disposal.

Rob Fitzgerald, the Founder and CEO of Connext Digital says, “The digital channel you choose should largely depend on the type of your business, the kinds of customers you’re targeting, and your overall business goals. Before picking the channel that fits your business best, it’s important to familiarize yourself with the various digital marketing channels available.” 


With returns on investment of up to 4,300 perc

Master The Art of Mobile Apps with These 4 Tips – and an Understanding of Your Customers

4 Ways Stores Can Use Mobile Apps to Attract Shoppers

According to ComScore’s 2017 Cross Platform Future in Focus report, the average American adult spends almost three hours a day glued to their smartphones. (I’m actually surprised that figure isn’t higher.) How can you take advantage of your customers’ passion for their mobile devices to get them into your store more often?

The 2018 Mobility in Retail Survey has some answers. Here’s what you need to know to turn your customers’ mobile phones into a sales tool for your store.

Ways Stores Can Use Mobile Apps to Increase Sales

1. Implement a mobile loyalty app program. The growth of smartphone use has contributed to a rise in the popularity of loyalty programs. With loyalty programs available on one device (the smartphone) as opposed to separate loyalty cards, more shoppers are using them. More than half (53.5 percent) of consumers overall and 66.3 percent of millennial consumers say they are more likely to shop at a store where they have loyalty points than at a nearby competitor where they don’t belong to a loyalty program.

2. Ac

How Did a Small Business Score a Deal with the New York Yankees

How Did a Small Business Score a Deal with the New York Yankees? Insights from a Big Promotional Partnership Example


If you’re a small business plugging away, landing a big promotional contract might seem like a long shot. However, that’s just what Retro Fitness did. The growing fitness franchise recently landed a multi-year partnership as the New York Yankees Official Fitness Center.

Insights from a Big Promotional Partnership Example

Small Business Trends spoke with Retro Fitness CEO Eric Casaburi about how the big deal happened and how small businesses can do the same.

Geographic Fit

“The partnership with the Yankees was kind of a natural fit for geography,” Casaburi said, adding his company enjoys success in the northeast. The deal offers game tickets and contests allowing his customers to win experiences at Yankee Stadium as just a few of the perks for membership.

“We’ve got a good tailwind behind us and our path going forward looks good. Making partnerships and relationships like this one are all steps along the mosaic,” Casaburi said.

Retro Fitness is currently developing more

13 Creative Ways to Let the World Know About Your New Job Opening

13 Creative Ways to Share New Job Openings
Finding potential job seekers can feel like a hopeless task. No matter where you put up your job posting, it just doesn’t seem to turn out the caliber of candidates that you are looking for. While your efforts are in the right place, the results can be fruitless unless you incorporate some new innovative ways to attract job seekers and catch their attention. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What is a creative way to share a new job opening at your company?”

Creative Ways to Share New Job Openings

Here’s what YEC community members had to say:

1. Post Videos on Social Media

“I like the idea of opening up a job search to those who truly love your company. If they are following you on social media, odds are, they appreciate your work. Hiring people that are passionate about what you do before they’re hired only makes your team that much stronger.” ~ Colbey Pfund, LFNT Distribution

2. Share a Little Profit

 “The lifeblood of every company is sales, and every posit



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