Chad Corzine didn’t set out to start a business. He simply wanted to start a small garden in his apartment and couldn’t find a product that fit his needs. Even after he did start his business, he had to constantly make adjustment and change his thinking based on things he learned from customers.
Corzine is the founder of Urban Agriculture Co., a business that sells grow kits aimed at making gardening easier for everyone, even those who don’t have a ton of space. Corzine recently spoke with me as part of Small Business Trends’ Smart Hustle Report, where he discussed the idea behind the business and multiple factors that led to the company’s early success.
You can hear the full interview here:
Corzine said, “Our company did not invent the grow kit. We just reinvented it, in my opinion.”
The idea originally came to him when he was trying to grow plants in his apartment. He used other grow kits, but every option on the market only included a seed starter kit, which requires customers to transplant the plants once they start growing. T