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Beverage giants target 'fourth category' of alcoholic drinks to bring in younger generation

Details
12 June 2025
Hard teas, seltzers and ready-to-drink cocktails form a distinct fourth category in beverages, revamping offerings to connect with a younger generation.

Orignial Source:

https://www.foxbusiness.com/lifestyle/beverage-giants-target-fourth-category-alcoholic-drinks-bring-younger-generation


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