Despite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound.
Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow their businesses in 2021.
Yet growth doesn’t come without careful planning, especially for C-suite executives working on a tight budget.
Expanding Sales on a Budget
Scaling up on the heels of a pandemic may sound tricky. However, it’s doable—and doesn’t have to break the bank. In fact, sales leaders from organizations of all sizes can take a few cost-effective steps to get a larger industry share without risking fiscal security. And if your goal is to gain traction, you’ll want to consider adding at least a few to your operations.
1. Narrow your sales targets.
It’s highly tempting to try to sell to every B2B or B2C prospect at once. The trouble with this type of “see what s