Small Business News

Proper inventory management allows your small business to run with greater efficiency.

Scott Gregory is holding a webinar on Thursday, December 13, 2018, from 11:00 AM to 12:30 PM (EST) to show you just how efficient your business can be using QuickBooks for inventory.

If you want to get a basic understanding of how to use inventory correctly in QuickBooks Pro, Premier or Enterprise, Gregory will usehis 30+ years in accounting inventory as well as more than 17 years with QuickBooks software to teach you.

Some of the topics Gregory will address in the webinar include a review of how the purchase order cycle works from order to receipt; how the flow of information works between quote, sales order, and invoice; inventory reports in QuickBooks to help you understand how they work and more.

You can attend the webinar by clicking the register button. If you want to save on the event, enter code 20Off and you will get 20% off on all tickets.

Register Now

Win a Chromebook for Your Small Business
November 23, 2018, OnlineRead more: http://feedproxy.google.com/~r/SmallBusinessTrends/~3/1lBvlZ-E-v4/inventory-event-for-small-businesses-coming-dec-13.html

Chances are, you already have some kind of content marketing or social media strategy for your business. But how much of an impact are your posts actually making? If you want to step it up a bit, it helps to get input from the experts. Here, see what members of the online small business community have done to take their own social and content marketing to the next level.

Video is one way to take your content marketing to the next level. But you need to produce high quality video content that provides value to your customers if you really want to drive traffic. In this DIY Marketers post, Amir Shahzeidi offers a few different types of video that you should add to your marketing toolbox.

Tagging relevant individuals or brands in your social media posts can help you make connections and get your content in front of more people — if you do it correctly. In this Inspire to Thrive post, Lisa Sicard details how this concept works and when you should use it. You can also see input from the BizSugar community here.

Read more: http://feedproxy.google.com/~r/SmallBusinessTrends/~3/1VHKeCHKAbE/level-up-your-social-and-content-marketing-with-these-expert-tips.html

Over the past few years, we’ve seen large brands like IHOP and Burger King pull publicity stunts that gained a lot of attention. But can those same tactics work for smaller brands?

Entrepreneur and author Judge Graham believes they can. He said in a phone interview with Small Business Trends, “Smaller brands have got to be bigger and bolder and take riskier opportunities in order to get to that next level.”

While there are certainly benefits to quickly gaining publicity for your business, there are still risks involved. So you need to be ready before taking that leap. Here’s what you should ask yourself before getting started.

If you’re happy with the level you’re at and want to simply maintain the status quo, then a publicity stunt isn’t for you. But if you’re looking to get your products or services in front of more customers, it’s at least worth considering.

Graham says, “The main benefit of a publicity stunt is exposure. When a small brand gains a lot of

Read more: http://feedproxy.google.com/~r/SmallBusinessTrends/~3/R-pZFGLQ6es/publicity-stunt.html

Inspiration can come from many places. But how you see yourself and your surroundings can turn that inspiration into a strategic advantage.

Gbenga Ogunjimi shows how to develop that advantage with his book, Borderless Voice: The Power of Telling Your Story and Defining Your Identity. It is a very small book that conveys how believing in your dreams connects to your objectives.

Ogunjimi offers a background in social entrepreneurship, using identity strategy and storytelling to empower immigrant and minority leaders.

Ogunjimi believes that people can rise beyond their background to achieve their goals when they imagine the right narrative. Ogunjimi defines a framework for that narrative, called Borderless Voice.  That voice leads to better entrepreneurial options and leadership choices.

Ogunjimi deftly explains how as he teaches what people should look for. When he explains the importance of storytelling, he highlights why it is an asset for a career.

“Storytelling is your strongest asset … Starting with your story is an incredible way to connect with a potential employer, venture capitalist, or potential partners because, while it is unique, it is likely to touch upon meaningful, universal themes. Such moments often resonate with others, helping you to connect.”

This approach encourages entrepreneurs to explore how to sell themselves through sharing their stories.

The book speaks from the perspective of immigrants and minorities seeking a positive self-narrative. This approach is particularly valuable for those who are transitioning from an employment to entrepreneurial environment, all while being a newcomer to a city or country. Peppered with Ogumjimi’s own experiences, the book advocates auditing how one’s self-narrative by identifying one’s psychological borders and self paradigms about the world.

I liked that Ogunjimi sought to step beyond a number of coachi

Read more: http://feedproxy.google.com/~r/SmallBusinessTrends/~3/aFLvqY1sXFo/borderless-voice-book-review.html