A specialty manufacturing company in business for a long time Geoff Webb, VP of Strategy for AI/analytics platform PROS, says his company went from doing roughly 10% of their orders through online digital ecommerce at the end of last year, to 80% of their business today.
Geoff shared this with me and my CRM Playaz co-host Paul Greenberg during our latest weekly show.
That stopped us in our tracks.
But also led to a fascination conversation with lessons for businesses of all sizes to take in.
Below is an edited transcript of a portion of our conversation. To hear the full conversation listen to the embedded SoundCloud player.smallbiztrends · Geoff Web of PROS – Covid has Good Business Plans into Damaging Ones Geoff Webb, PROS, Interview with Small Business Trends
Brent Leary: You guys deal with optimization and numbers and trying to help your customers figure out the right mix from a data perspective to allow them to make the best offer at the right time and extend it to that level. With this pandemic, how has digital transformation changed and how have using the numbers, using these optim