As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and market to local consumers on any digital platform they may be on.
With LOCALiQ, small businesses looking to solidify and improve their digital marketing operations will now be able to use the Network’s various marketing solutions to reach customers, and also access data-supported marketing strategies across mobile, web search and social media platforms.
“This is a new service available at the national level that helps small businesses reach consumers locally,” a media outreach partner for Gannett, which owns USA TODAY and over 100 other local media properties, told Small Business Trends in an email communication.LOCALiQ Helps Small Businesses Reach Consumers Locally
The new digital marketing service from USA Today Network introduces LOCALiQ Grader audit tool, which lets small businesses audit their online marketing presence against competitors and receive suggestions on marketing spend to reach the best return on investment (ROI).
Additionally, LOCALiQ combines these solutions with existing online and offline advertising offerings such as newspa