Secrets of Building a Small Business Website Revealed

How to Set up a Website for Your Small Business

About one third of small business owners still do not have a website. Some might not want to invest in the cost. Others might think they can get by with just a Facebook page or Google My Business Profile. And a few may even feel like a website isn’t relevant for their business if they don’t sell anything online.

But a website can benefit nearly any small business. Even if you don’t sell products or services online, it can help to direct people to your location, get your business in front of more potential customers through search and provide some credibility for your brand.

How to Set up a Website

Creating a small business website also does not have to be complicated or expensive. There are tools out there to help you create a design and get your domain and hosting up and running. If you’re looking to start a business for the first time, or if you have yet to set up an official website for an existing small business, here are some of the most important things to know.

What Your Website Should Include

Basically, your website should include all the information that a potential customer would need to determine whether or not to do business w

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Maturepreneur Virtual Summit Teaches Techniques for Older Entrepreneurs

According to the AARP, there will be 78 million Americans 65 years and older by 2035. And many of them are not going to be retiring.

With longer and healthier life expectancies, older Americans are becoming maturepreneurs. And the Maturepreneur Today Virtual Summit is going to help you leverage your life long experiences to be a better entrepreneur.

On June 11, 2019, you can attend the all-day virtual summit and get valuable insights from leading industry experts.

Allen Gutierrez, former Associate Administrator of the Office of Entrepreneurial Development, U.S. SBA and General (Ret) Stan McChrystal are just two of the speakers.

Other experts in business and marketing along with strategist, consultants, mentors and more will also be present.

Tracks on legal and financial issues, marketing, franchise ownership and steps to business success will be held.

The summit will end with a panel discussion and Q&A to wrap up the day.

You can register by clicking the red button.

Register Now

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10 Tips for Overcoming Mistakes and Obstacles as a Small Business Owner

Running a business is full of trial and error. So you’re sure to make plenty of mistakes. But if you can avoid mistakes that other entrepreneurs have made before you, your business will have a better chance of success. Here are some of the mistakes and challenges that members of the online small business community have made along with tips to rectify them.

Cut Content Bloat to Make Connections

More isn’t always more when it comes to your content. Sometimes, extra posts or ideas that aren’t as engaging can distract potential customers or bring in the wrong people. Cutting “content bloat” can actually help you make more valuable connections for your business, according to this TopRank Marketing post by Nick Nelson.

Get Your Business Off the Road to Nowhere

Sometimes, it can feel like you’re constantly working on your business without ever actually achieving anything of consequence. If this is the case, you may be on the road to nowhere. Gary Shouldis explores that concept in this 3Bug Media post and examines some of the signs businesses should look out for.

Fix Your Thin Content

If you have a bunch of content on your site that doesn’t provide a lot of value for visitors, you may be dealing with

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58% of US Employees Choose Happiness Over More Money at Work

What Do Employees Want?

How many times have you heard “Money can’t buy you happiness?” Probably more times than you care to count. Well, a new report by Wrike says more than 50% of U.S. and UK employees are choosing to be happy over their paycheck size.

Today’s workers are reporting doing meaningful work is the most critical factor in being happy. So much so, it even ranks higher than their compensation.

What does this say about the workforce? For small businesses who are competing in a tight labor market against large companies, a lot. As long as you provide a decent living wage, you can create an environment which will attract such employees. They might even opt for your business instead of being another cog in the wheel of a large corporation.

Wrike Vice President of People Operations Megan Barbie talked about the change taking place in the press release. Barbie said, “The nature of work is changing, and with it, employers must also evolve their strategies for building happy and engaged workforces.”

Barbie goes on to say organizations have to stop making assumptions about what they think will make their employees happy. Adding, businesses have to really invest in what matters to their work

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