Blogs have become one of the most effective ways of communication in digital technology. And the maturation of the medium has resulted in bloggers spending more time to create high-quality posts which deliver better results.
The latest blogger survey from Orbit Media has revealed 56% of bloggers who spend six-plus hours on a blog post get better results. It goes without saying the more time you spend on a post the better it will be.
While spending six hours on a single post is possible for professional bloggers, the same doesn’t apply for someone running a small business. But an owner who knows his or her craft can write an informative post in less time and have the same impact for the desired audience.
In the report, Jay Baer of Convince and Convert highlights the importance of definitive content. Baer says, “To succeed with blogging (or just about any written word online) you must provide definitive content. Not just some half-baked flotsam and jetsam that is 85% the same as the other 5,237 posts on the topic, but real meaty stuff.”
Baer agrees long-form content delivers, with this added caveat. Adding, “But all of this long-form opining demands the one thing that is a finite resource for bloggers: time.” This is especial