Former Bud Light consultant speaks out on how brand lost its way

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.

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https://www.foxbusiness.com/media/former-bud-light-consultant-speaks-out-how-brand-lost-its-way

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Former Bud Light consultant speaks out on how brand lost its way

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