Jimmy Kimmel is back: What was ABC's financial risk for pulling the show?

Disney-owned ABC pulled "Jimmy Kimmel Live!" indefinitely after Kirk controversy, creating brand risks from both loyal viewer alienation and potential advertiser exodus.

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https://www.foxbusiness.com/lifestyle/whats-abcs-financial-fallout-pulling-jimmy-kimmel

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Jimmy Kimmel is back: What was ABC's financial risk for pulling the show?

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