Matthew McConaughey and his wife Camila Alves recreated the movie poster from his hit 2003 romantic "How to Lose A Guy in 10 Days" for their pantless ad campaign for their tequila brand Pantalones.
Orignial Source:
https://www.foxbusiness.com/entertainment/matthew-mcconaughey-camila-alves-provocative-pantless-ad-tequila-brand-witty-move-expert