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Tennis is the stage, brands are the players: The US Open’s billion-dollar sponsorship game

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29 August 2025
The U.S. Open has evolved beyond tennis into a high-stakes marketing contest where brands create immersive activations to reach affluent global audiences.

Orignial Source:

https://www.foxbusiness.com/lifestyle/tennis-stage-brands-players-us-opens-billion-dollar-sponsorship-game


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