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Southwest to debut new Super Bowl ad, showcasing its 'self-aware' humor

Details
04 February 2026
Southwest's new assigned seating policy gets the Super Bowl treatment. The airline's new ad pokes fun at chaotic boarding days while attempting to embrace change.

Orignial Source:

https://www.foxbusiness.com/fox-news-travel/southwest-debut-new-super-bowl-ad-showcasing-self-aware-humor


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