There’s a lot that small businesses can learn from big-name companies. In fact, adapting a few marketing strategies from successful brands that already sell to your customers is a common low-cost marketing hack.Domino’s Pizza and FedEx taught us the power of using guaranteed delivery as a positioning strategy. Bombas showed us how to use charitable giving as a way to attract customers who want to do good and make money doing it. Nike showed us how purchasing based on their tagline “Just Do It” literally increased physical performance.
In his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, Raja Rajamannar, CMO of Mastercard lays out a case for a new era of marketing that he claims will change everything.
I received a review copy of Quantum Marketing and couldn’t wait to see what this massive disruption was going to be and how it will impact small businesses. My goal in reading the book was to come away with insights similar to the ones I described above. What can we learn from these big brands that will take us into the next phase of getting and keeping customers?If You’re Overwhelmed by Technology — Just Wait
In Quantum Marketing, Rajamannar claims that marketing is facing an existential crisis. He says that marketers will need to take on a new mindset. He urges marketers to master new technologies like artificial intelligence, wearables and augmented reality in order to compete for today’s fickle consumers.
As a traditional marketer, especially one who works with small businesses, I found these conclusions somewhat disturbing.
After all, more than half of business owners surveyed find it challenging to deal with any form for marketing. Not only that, but with the average marketing budget for small businesses hovering around $500 per month with little to no marketing automation or technology investment, I expect most small business owners will simply ignore the trend Rajamannar is writing about.What