Should Small Business Pay Attention to Quantum Marketing?

Quantum Marketing

Quantum Marketing

There’s a lot that small businesses can learn from big-name companies. In fact, adapting a few marketing strategies from successful brands that already sell to your customers is a common low-cost marketing hack.

Domino’s Pizza and FedEx taught us the power of using guaranteed delivery as a positioning strategy. Bombas showed us how to use charitable giving as a way to attract customers who want to do good and make money doing it. Nike showed us how purchasing based on their tagline “Just Do It”  literally increased physical performance. 

In his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, Raja Rajamannar, CMO of Mastercard lays out a case for a new era of marketing that he claims will change everything.

I received a review copy of Quantum Marketing and couldn’t wait to see what this massive disruption was going to be and how it will impact small businesses.  My goal in reading the book was to come away with insights similar to the ones I described above.  What can we learn from these big brands that will take us into the next phase of getting and keeping customers?

If You’re Overwhelmed by Technology — Just Wait

In Quantum Marketing, Rajamannar claims that marketing is facing an existential crisis.  He says that marketers will need to take on a new mindset. He urges marketers to master new technologies like artificial intelligence, wearables and augmented reality in order to compete for today’s fickle consumers.

As a traditional marketer, especially one who works with small businesses, I found these conclusions somewhat disturbing. 

After all, more than half of business owners surveyed find it challenging to deal with any form for marketing. Not only that, but with the average marketing budget for small businesses hovering around $500 per month with little to no marketing automation or technology investment, I expect most small business owners will simply ignore the trend Rajamannar is writing about. 


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Electronic Signature Apps for Small Business

electronic signature apps

Electronic signature apps like HelloSign are becoming an important part of modern document management for small businesses. Digital signatures cut down on costs. Signing documents on the go reduces processing time. What’s more, clients are willing to provide signatures and send documents digitally. Consider a report saying that mobile ecommerce sales are expected to account for 54% of ecommerce sales this year. All good reasons to search for an excellent document management tool. The best electronic signature apps are listed here too.

Choosing the Right e Signature App

You need to choose the right electronic signature app for important documents. Here are some of the best. Remember to look for the products with mobile app capabilities. Like HelloSign.

1. DocuSign

DocuSign is the e signature product that allows you to sign documents using any device. Security features are one of the other advantages with DocuSign. Any of the documents that you send are encrypted. What’s more, complete audit data is kept. This is the platform used in 180 different countries. You can use 44 diffe

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20 Email Marketing Services and Tools

email marketing services

For a small business, choosing the right email marketing services and tools can help you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Often overlooked, email marketing does have a significant impact on the bottom line of your business. Email continues to be the best-performing marketing channel. In fact, email marketing delivers an average Return on Investment (ROI) of 4400% or a $44.25 return for every single $1 spent.

By 2023 the number of daily global email users will jump to 3.473 billion and there will be 4.371 billion email users. Current trends suggest email accounts will grow faster than the number of worldwide email users, underscoring why your business should focus on email marketing campaigns. And the right email marketing services are essential to ensure the success of your business in this area.

Why is choosing the right email marketing software so important?

Email marketing isn’t just about sending promo emails and feelers to people with the hope that you can make conversions. It is also about communicating with cus

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How VR is Changing Workforce Collaboration for Enterprise and SMB

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Workforce Collaboration

COVID-19 forced businesses to learn to collaborate remotely – and quickly. Essentially overnight, offices were shuttered, travel halted, and teams were working from home – in some cases, for the first time. And while many enterprises were more adept, having already adopted tools for remote collaboration, many small-to-medium businesses (SMBs) had to scramble.

One tool that enterprises across a variety of industries have been already leveraging for workforce training and education as well as product design, is virtual reality (VR). Industries including construction and real estate, medical, automotive and aviation, and first and emergency responders have all been incorporating virtual reality into their work. Over the last several years, hotels, office buildings and cars have been designed faster and more cost effectively in VR, workplace and emergency trainings have been administered more efficiently in VR, and medical professionals have been able to sit in, and even participate, in remote surgeries in VR.

When I joined HTC VIVE in 2019, many enterprises were already adopt

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