Spotlight: Optmira Marketing Masters the Art of Helping Creative Businesses

Marketing for Designers and Artists

Digital marketing professionals can help businesses in a wide array of industries grow. But in some cases, it may be more effective to work with companies that only focus on one industry.

Optmira Marketing provides that type of focus for creative businesses in the San Francisco area. Learn more about the niche and the business behind it in this week’s Small Business Spotlight.

What the Business Does

Provides an array of digital marketing services for creative businesses.

Marketing Specialist Olivia DeGraca told Small Business Trends, “Our mission is simple: we have a deep passion rooted in a love for the arts and a vision to share this love with the world. Working to improve the reach of creative industries and individual artists means more of the world will be engaging with, experiencing, and loving art too.”

Business Niche: Marketing for Designers and Artists

Focusing on designers and artists.

DeGraca says, “In every city there is a guild of artists who stick together and understand each other’s lifestyle more than others. We are known for working with artists because this information has spread by word of mouth throughout San Francisco.”

30 Great Instagram Quiz Questions to Help Promote Your Business

instagram quiz

Instagram recently added a quiz feature to Stories that allows users to ask multiple choice questions to their followers. And it could be a perfect opportunity for small businesses to engage with their audience on the platform.

Using the feature is simple. And it’s another great way to market your business with Instagram. Just create a Story on your Instagram account. Then go to the stickers section and you’ll see a quiz option. Press that button and you’ll be able to add your question and a few potential responses. If you’re not sure where to start when creating Instagram quizzes, here are some options to consider.

Sample Instagram Quiz Questions What’s the next product we’re releasing?

Build hype around an upcoming product release by asking customers which item you’ll be releasing next. This can work for any product based business.

Guess when our next product line launches…

You can also call attention to the actual date of your launch with this one.

What color/style are we currently working on?

If you have specific products that are already released, but are working on ones with new styles or features, this question might be more relevant.

Our products are…

This question could be an oppo

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Want to Pay Yourself as a Freelancer? 4 Tips to Consider

Have You Considered Paying Yourself if You are a Freelancer?

Once you find clients as a freelancer, it’s time to determine how you’ll pay yourself when money starts coming in. Depending on how many clients you have and how many assignments you do, you could be receiving quite a few payments per month.

How to Pay Yourself As a Freelancer

Wondering what’s the best way to pay yourself as a freelancer? Here are a few ideas to get you started along with that you need to consider first.

Start With Determining Your Income and Expenses

Before you decide how you want to pay yourself as a freelancer, get clear on your expenses and desired income along with how you want to cover your expenses. Most freelancers and small business owners have operating expenses are similar costs that are necessary to keep things running smoothly.

It’s important that you pay yourself just like an employee but also remember that you’re responsible for managing the expenses and responsibilities that business owners have.

Do you pay for your business expenses by check, automatic withdrawal, or credit card? Keep your business and personal finances separate, but choose a payment method that will accommodate your other needs

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Small Bookstore Owners: 98% of Parents Prefer Reading to Kids from Physical Books

98% of Parents Still Prefer Reading to Kids from Physical Books

The number of independent bookstores grew by 40% between 2009 and 2018, and to date, there are 2,400 stores. This doesn’t include national chains and other retailers. The point is the growth in retail stores and books sales show people still like reading a physical book.

Reading to Kids

When it comes to parents reading to their children, it is almost unanimously the preferred way. According to a Kiddi Caru Day Nurseries Group survey, a whopping 98% use physical books to read to their children. And 83% of parents read to their children in the evening as part of their bedtime routine.

98% of Parents Still Prefer Reading to Kids from Physical Books

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